You know your work is solid. You deliver top-notch service, your customers love you — but somehow, the phone isn’t ringing like it should. Meanwhile, your competitors are showing up everywhere online and grabbing all the attention (and leads).
It’s not luck. It’s strategy.
At Busy Bee Media, we specialize in helping home service businesses get seen, get calls, and grow. Here’s what your competitors are doing to win online — and what you can do right now to compete.
✅ They’re Running Paid Ads (PPC)
When homeowners search “plumber near me” or “AC repair in [your city],” your competitors show up first because they’re investing in Google Ads or Local Services Ads (LSAs). Without a paid strategy, you’re invisible.
How to catch up:
A smart PPC strategy means your business appears when people are actively searching for the services you offer. Paid ads = more calls now, not later.
✅ They’ve Invested in SEO
It’s not enough to have a website. Your competitors have optimized theirs with fast load times, mobile-friendly design, and keyword-rich content that helps them rank high on Google — organically.
How to catch up:
Start with technical SEO, then build local content (like service pages and blogs) that targets the neighborhoods you want to dominate.
✅ They’re Getting More Reviews
When someone needs a plumber, electrician, or HVAC tech, reviews help them choose who to call. Your competitors are actively collecting reviews — and Google rewards them for it.
How to catch up:
Make it easy for happy customers to leave reviews. Focus especially on gathering reviews through Google Local Services Ads, since those directly affect your LSA ranking.
✅ They’re Posting Consistent Content
Your competitors aren’t just fixing water heaters — they’re publishing helpful blog posts, updating their Google Business Profile, and staying active on social media. All of this builds trust and visibility.
How to catch up:
Post regularly. Share before-and-after photos, customer FAQs, seasonal maintenance tips, and quick videos showing your work in action. Consistency builds credibility.
✅ They’re Watching the Data
Successful home service businesses don’t guess what’s working — they track every call, click, and booking. This allows them to fine-tune their strategy and keep growing.
How to catch up:
Make sure your website and ad platforms are set up with tracking tools. Review your data monthly and adjust your efforts based on what’s converting.
Ready to Compete With the Top Local Pros?
At Busy Bee Media, we help home service businesses like yours show up where it matters most — in front of ready-to-book customers.
Whether you’re a plumber, electrician, HVAC tech, or landscaper, we’ll help you build a digital presence that works as hard as you do.
📞 Let’s get to work. Contact us today and start turning searches into service calls.
