Search engine optimization is a must for business owners. And it gets complicated. To compete online, you need to implement some form of SEO, but to what extent is often the question. The problem is that the level of SEO required for a competitive edge is constantly changing. The landscape is always in flux, with new ranking factors and updates getting introduced all the time. This makes it difficult for website owners to keep up.
But without SEO, your website is unlikely to be found by potential customers. Search engines are the primary tool internet searchers use to find websites. If your site isn't optimized for search engine algorithms, you'll miss out on valuable traffic. The lack of incoming leads and conversions will make a dent in your bottom line. This is why it's essential to implement effective SEO strategies.
Search engine optimization is the digital enhancement of your website to earn higher search engine rankings. When your site appears high in search engine results pages (SERPs), you see increased traffic and clicks from relevant searchers looking for what you offer.
You can use many methods to improve your SERP rankings. All major search engines use bots that crawl and index websites. There are several different ranking factors search engines are looking for. Their goal is to ensure their user (the searcher) finds what they are looking for when that user uses their product (search).
At Busy Bee Media, we focus on the user experience first and foremost. Was the user able to find what they were looking for quickly? Did the page load fast? Etc. Our secondary focus is the search engines. Is the website developed for ease of use for the user? Will their searcher find what they are looking for? Was the content relevant and informative for what they searched? Etc.
Combining these aspects will help ensure you are headed in the right direction and can help you get higher on the search engine result pages quicker!
For years, SEO was about playing tricks on the system over providing real value for users. This led to many bad actors participating in black hat SEO tactics that focused on deceiving search engines instead of providing a good user experience. At Busy Bee Media, potent SEO means improving the user experience. We approach your digital marketing requests holistically, including an updated SEO strategy.
Our approach to SEO is based on the following principles:
Our efforts aim to give users the information they need in a format that’s easy to consume.
Contact us today to learn more about how we can help you improve your website's SEO and earn higher SERP rankings.
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