When small business owners think about paid advertising, the question often becomes: “Is it worth investing in Google Local Service Ads (LSAs), or should we stick with traditional PPC campaigns? We at Busy Bee Media can offer the right kind of guidance in answering this very question; it all boils down to the nature of your business and who your target customers are.
Understanding the Difference
Local Service Ads sit right above the top of Google search results for service-based businesses. Leads generated from Local Service Ads operate on a pay-per-lead model and require your business to be Google-verified to run them. The perfect home service provider looking for high-intent, local leads will find LSAs extremely attractive.
Standard PPC campaigns, pay-per-click, offer greater reach and more flexibility. PPC can target a particular keyword, test for creative ads, and go far beyond the audience outside your immediate area of service.
Which One Should You Choose?
It never really is a choice for most successful businesses. Many use LSAs to guarantee local leads and PPC to keep their brand awareness efforts, promotions, and targeting wide.
At Busy Bee Media, we manage both LSAs and PPC for you and ensure that every dollar spent works as hard as possible with:
- Proper tracking using tools like ServiceTitan
- Transparent reporting showing exactly how campaigns perform
- Optimization strategies to maximize ROI
Why Busy Bee Media?
We know what works. We have been working with home service businesses and professional services for decades. If you are a local plumber or a law firm looking to increase your leads, we know how to do it. We utilize expertise, data-driven strategies, and ethical marketing practices to achieve one thing: growing your business online.
Take Action
Unsure which paid advertising strategy is right for your business? Schedule a FREE consultation with Busy Bee Media, and we will put together a plan specific to your goals.
