A local plumbing company in Abilene, Texas approached Busy Bee Media with the same dilemma that many home service businesses face: steady but stagnant PPC performance. They had been investing in paid search for over two years with absolutely no improvement in their return on investment (ROI).
It remained flat at 2:1 under the previous vendor. By early 2025, things had taken a turn for the worse — ROI dropped to just $1.36 for every $1 spent. That’s when the company decided it was time for a new approach.
The Challenge
Several roadblocks kept their PPC campaigns from scaling.
- ROI had plateaued at 2:1 for over 24 months.
- Incomplete territory coverage meant missed opportunities.
- No Performance Max limiting reach and efficiency.
- Overextended 12-week call attribution window inflated reported results.
- Lack of proactive vendor management — the plumber was driving changes, not the agency.
This was not just about restricted growth; it involved creating false performance data as well, which made it very difficult to actually believe in campaign results.
Our Strategy
When the company came on board with Busy Bee Media in March 2025, clear, achievable targets were set:
- Rebuild the baseline for tracking.
- We re-synchronized call tracking with ServiceTitan and narrowed attribution to a 4-week window for really accurate ROI — resetting the baseline.
- Establish a performance baseline. Shoot for a 1:1 ROI within two months.
- Broaden territory coverage and restructure campaigns,
- Implement Performance Max campaigns.
Instead of waiting for the client to ask for changes, our team would proactively look at it and adjust campaigns weekly. During the transition, the former vendor was collaborated with to sustain campaign execution and create a premise for aggressive enhancements.
The Results
In five months, the Abilene plumbing company’s PPC campaigns went from struggling to scaling:
| Month (2025) | ROI Growth % |
|---|---|
| March | 163% |
| April | 567% |
| May | 659% |
| June | 551% |
| July | 1,288% |
Why It Worked
- No leads slipped through the cracks because there was complete territory coverage
- Performance Max campaigns unleashed new high-converting audiences
- Accurate attribution instilled confidence in the client about the real results of the campaigns
- Proactive optimization replaced reactive and hands-off approaches
- Ethical partnership — we only take clients when we know we can make a measurable difference
Client Takeaway
“We had been flat for years. The same campaign, same results. Busy Bee got us growing again, and they were also completely transparent on what was and wasn’t working. The results speak for themselves.”
Key Metrics at a Glance
- ROI increased from $1.36 to over 12x in just 5 months
- Accomplished a 1,288% ROI growth in July 2025
- Broke through a two-year plateau within the first quarter of management\
The Bigger Picture
This case study is a prime example of what many companies in the home services sector have to deal with: ‘Good enough’ PPC results. At Busy Bee Media, we don’t just settle for plateaus. We provide ethical practices and transparent reporting with proactive strategies so that our clients not only see growth but can trust the data behind it.
Contact our team to schedule a consultation today.
