AI-powered tools, such as ChatGPT, are already a standard part of human web surfing, providing fast answers and support. They are instant information generators, aiding research and additions that change the nature of information consumption by users. But here’s the thing: even with the expansion of AI, Google remains the cornerstone of search on the web.
AI Growth vs. Google’s Reach
ChatGPT’s rise is undeniable, attracting billions of monthly visits. However, when you look at the bigger picture, the difference in AI platforms and traditional search engines is still huge. Google is still the ruler in search activities, and most AI users use Google with their AI tools.
This implies that even if users may try out ChatGPT for exploration, validation, or ideation, Google remains their preference for exploration, verification, or location of businesses and services.
What This Means for Your Business
For the marketer and for the business owner, it’s not an either-or kind of decision. It’s understanding the overlap and that people are not dropping Google to adopt AI; they are incorporating AI into their search practices.
- Organic search is still where the bulk of discovery happens, and Google is the traffic driver.
- AI tools influence the journey. Users may start with an AI query, but they turn to Google before making decisions.
- It varies by industry. Some sites are already seeing noticeable referral traffic from AI. Others continue their heavy dependence on Google.
The key takeaway? Do not take the focus off Google, but do not ignore AI either.
The Bottom Line
AI search isn’t replacing traditional search; it is just expanding the landscape. Think of it more as another lane on the highway in digital marketing. Businesses that understand the dynamic interplay between AI tools and Google search will take center stage in capturing attention, no matter where the journey begins.
At Busy Bee Media, we are guiding our clients through this changing landscape of search to keep them appearing on Google and prepared for the opportunities that AI search will bring.
