Why Your Marketing Metrics Don’t Match Your Bank Account
Why Your Marketing Metrics Don't Match Your Revenue (And How to Fix It) The Great Marketing Disconnect Your marketing dashboard is lighting up green. Traffic’s up 40%. Leads increased 25%. Rankings climbed from page two to position three. But when you check your bank account, you’re wondering where all that success went. Sound familiar? You’re […]
The Truth About Marketing During Economic Downturns
Marketing During Recessions: Why Cutting Your Budget Is Your Biggest Mistake Everyone’s Doing Marketing Wrong During Recessions Here’s what happens every time the economy gets shaky: business owners panic and cut their marketing budgets first. It’s the most predictable move in business. And it’s exactly backwards. While your competitors are pulling back, going dark, and […]