How to Calculate Your True Customer Lifetime Value
Your CLV Math Is Probably Wrong (And It’s Costing You Thousands) Most home service businesses calculate Customer Lifetime Value like they’re running a subscription box company. They take average job value, multiply by some made-up repeat rate, and call it good. That’s not CLV. That’s wishful thinking with spreadsheet formulas. Real CLV calculation requires understanding […]
Why Your Call Center Training Is Costing You Thousands in Lost Revenue
Your Phone Is Ringing — But Your Revenue Isn’t Growing Picture this: your marketing campaigns are humming. Google Ads are converting. SEO is bringing in calls. Local Services Ads are firing on all cylinders. But when you crunch the numbers at month-end, revenue feels flat. Nine times out of ten, it’s not your marketing. It’s […]