The Hidden Revenue Killer: How Poor Website Speed Costs You Customers
Your Website Is Bleeding Money at 3.2 Seconds Every second your website takes to load costs you customers. And money. We’ve tracked this across hundreds of home service campaigns. A plumbing contractor’s site loads in 6 seconds? Their phone rings 40% less than their competitor whose site loads in 2 seconds. Same market, same services, […]
The Real Cost of Bad Call Tracking: Why Your Marketing Data Is Lying to You
Your Call Tracking Is Making You Poorer Most home service businesses think they have call tracking figured out. They installed some basic system months ago, maybe even years ago. Now they get reports showing which marketing channels drove phone calls. But here’s the uncomfortable truth: your call tracking data is probably garbage. And that garbage […]