Busy Bee Media, Inc.
PPC Campaign Setup for Plumbers

Pay Per Click (Google Ads) Campaign Setup for Plumbing Companies

Research & Goal Setting:

  • Keyword Research: Use tools like Google’s Keyword Planner to identify keywords related to plumbing services in your target area.  
  • Competitive Analysis: Look at what competitors are doing. Identify gaps in their campaigns to leverage. 
  • Set Clear Goals: Whether it’s getting more calls, website visits, or form submissions, have a clear objective in mind.


Setting up Your Google Ads Account:

  • Billing Information: Ensure your billing details are correctly set up. 
  • Select Time Zone & Currency: This should align with your business location.


Create a New Campaign:

  • Choose the Campaign Type: For a plumbing company, “Search” would be most appropriate. 
  • Set the Campaign Goal: Based on your goals (e.g., ‘Get more calls’). 
  • Location Targeting: Set the geographic area where your ads appear. 
  • Budget & Bidding: Define a daily budget and choose a bidding strategy (e.g., maximize clicks or conversions). 
  • Ad Extensions: Utilize site links, callouts, and structured snippet extensions to showcase special offers, emergency services, or specific areas of expertise.


Create Ad Groups:

  • Segment your services (e.g., leak repairs, pipe installations, emergency services) into different ad groups. 
  • Use relevant keywords for each ad group. For example, “emergency plumber near me” for the emergency services ad group.


Design Your Ads:

  • Headlines: Craft catchy headlines. Keep them relevant to the user’s query. 
  • Description: Highlight unique selling points (24/7 service, certified technicians). 
  • Display Path: Use this to include additional keywords, like /emergency-plumbing. 
  • Final URL: Ensure you send users to a relevant landing page (e.g., the specific service page).


Conversion Tracking:

Set up conversion tracking in Google Ads. This helps track valuable actions like calls from ads or form submissions on your website.

Launch Pay Pay Per Click Campaign & Monitor:

  • Once everything is set up, launch your campaign. 
  • Monitor performance regularly. Check metrics like Click Through Rate (CTR), Cost Per Click (CPC), and conversions.


PPC Optimization:

  • Keyword Optimization: Regularly add negative keywords to exclude irrelevant traffic. Adjust bids on top-performing keywords. 
  • Ad Copy Testing: Test different headlines and descriptions. See which ones perform better and iterate accordingly. 
  • Landing Page Optimization: Ensure your landing pages are fast-loading, mobile-friendly, and relevant to the ad copy. 
  • Adjust Budget: Allocate more budget to high-performing campaigns or ad groups. 
  • Ad Schedule: If certain days or times perform better, consider adjusting your ad schedule.


Explore Additional Features:

  • a. Remarketing: Target users who’ve interacted with your site but didn’t convert. 
  • b. Google Ads Smart Campaigns: This can simplify the process, especially for smaller businesses or those new to PPC.

Regular Review & Iteration:

Digital marketing landscapes change frequently. Regularly review your campaigns, see what’s working and what’s not, and iterate accordingly.

Remember, running a successful Google Ads campaign is not just about setting it up but consistently monitoring and optimizing to achieve better results. Good luck with your plumbing company’s campaign!

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