Law Firm SEO Keyword Planning Strategy for Lawyers & Attorneys

Before you jump into creating the world’s greatest SEO plan, it’s important to have picked out and understand which keywords you’ll be focusing on.

Keywords play a huge role in SEO because they directly correlate with someone’s search intent; if we can match the keywords with the intent, we’re on our way to delivering content to the right audience!

However, for law firms and legal professionals, keywords are often more technical and specialized. In this guide, we’ll walk you through proven techniques to master law firm SEO keyword planning. 

Getting Started with Keyword Research

Before you delve into keyword research, it’s crucial to identify your law firm’s main practice areas. Maybe it’s civil litigation, criminal defense, or possibly family law. By writing down your core practice areas, you get a list of basic keywords your potential clients might use when searching online. 

There are several keyword research tools available, which can help you find specific keywords related to your practice areas. Google Keyword Planner and SEMRush are two widely used options. This way, you can find out what keywords people are typing into search engines when looking for legal help in your areas of practice. 

Besides Google Keyword Planner and SEMRush, there is a plethora of powerful keyword research tools that attorneys can use. Each of these tools has a unique way of presenting data, which could be beneficial for your SEO strategy. 

These offer comprehensive lists of the most common keywords related to your practice areas, making it easy to find the right ones for your website and marketing campaigns.

Long-Tail Keywords Are Your Best Friend 

When planning SEO keywords for law firms, it’s important to consider long-tail keywords. These are phrases that are very specific to your law practice. For example, instead of a broad term like “family lawyer,” a long-tail keyword might be “divorce attorney for high net worth individuals.” This kind of specificity helps target your SEO efforts toward potential clients looking for the exact services your firm offers. 

Below are examples of long-tail keywords that an attorney could use to target qualified traffic:

• “Intellectual property lawyers in New York City”
• “Affordable criminal defense attorney Los Angeles”
• “Top-rated family law firms in Chicago”
• “Car accident lawyers in Miami with free consultation”
• “Employment discrimination attorney in Philadelphia”
• “Expert tax lawyer in Houston”
• “Military divorce attorney in San Diego”

Note: When using these long-tail keywords, be sure they accurately reflect the services you offer and the regions where you practice. 

Scout Your Competition 

Checking out which keywords your competition is ranking for can give you a significant edge. Use tools like Ahrefs to see what keywords other successful law firms in your jurisdiction or practice area are targeting. This way, you can introduce similar (but not identical) keywords to your strategy, bumping up your chances of being found by potential clients. 

Remember, an effective SEO keyword planning strategy for law firms doesn’t just happen overnight. It requires thoughtful planning, careful research, and consistent execution.

Your law firm’s online visibility is worth the effort. By mastering these techniques, you can ensure your law practice remains at the forefront of local searches and capture the attention of the right clients.

Our Keyword Research Experts are Ready to Help!

Understanding and implementing SEO keyword planning strategies can indeed be complex, especially if you are not overly familiar with the digital marketing realm. While the guidelines we’ve given you thus far are beneficial, they can also be quite daunting when you have a law firm to run and clients to aid. That’s where our team of SEO experts steps into the picture.

We don’t just offer advice, and we offer hands-on assistance to drive your firm’s online presence forward. Our staff comprises dedicated, experienced professionals who understand the dynamics of the law industry, the online marketplace, as well as the interplay between the two.

Our primary aim is to help you surpass the competition. Contact us today to start your your firms’ growth!