Importance of Your “About Us” Section

Share This Post

Importance of Your “About Us” Section

As a business owner, you want your business to stand out from the competition, especially when it comes to using your website for home service marketing. Home service marketing relies on ways to make you stand out. This can be through optimizing keywords, and creating a website that is full of quality content, images, and tools to provide your online visits a quick and streamlined experience. One important aspect of your webpage appeal is the effort you put into your “About Us” section. 

“About Us” Must-Haves

More home and business owners are looking to work with companies that provide a real sense of who they are, and what their business philosophies are. Potential clients want to know as much as possible about your business without having to dig. There is a lot of competition out there and you want to find ways to stand out. When developing your “About Us” section you may want to consider: 

  • Your History – You don’t have to provide your customers with endless information, but you can include how the business came to be, and what inspired you to pursue this path in life. You can discuss when your business was founded, how long it has been in business, and what your driving goals are.
  • Highlight Your Experience – You want to show potential clients what you offer. You can highlight any awards you’ve received, years in business, training, and certificates. The more questions you can answer early on, the better a customer will feel about reaching out to you for services. 
  • Make it Feel Personable – Word choice can largely impact how your story comes across. You want to feel authentic versus gimmicky. Your “About Us” section is a great opportunity to keep it professional while still allowing a sense of personality in. This reminds people that real people are behind the face of the business. 

Busy Bee Media Can Help

You want your website to help promote your home service. Customers have continued to show greater interest in working with companies they feel they can get to know. Your “About Us” section is the best opportunity to provide a glimpse into the people behind the business. Contact us to learn more.