If you are looking to get the most out of your digital marketing as we head into the season of jack ‘o lanterns and candy corn, it’s time to focus on your marketing strategy. Take advantage of the opportunities available this autumn to bring in new customers and improve your online presence. Here are a few helpful tips.
Check the Details of Your Online Directories
Consistency online is vital to your image when customers are searching for your products or services. Be sure to update your Yelp and Google directories, as well as any others that feature your business. Be sure they all contain the same accurate information, such as your business name, phone number, hours, and address.
Increase Your Social Media Use
Perhaps the best way to reach a broader audience today is using social media to your advantage. If your business is not on Instagram, Facebook, Twitter, and Snapchat, be sure to get on board and post frequently. This will give you a new opportunity to engage and interact with potential clients, focus on specific demographics, and promote products.
Be Sure That Your Website Is Optimized for Mobile Use
The majority of your online business these days is likely to come from smartphone users, as opposed to those on a desktop computer. If your website is not mobile-friendly, potential customers will move on to the next listing in their search.
Promote Your Fall Deals
Be sure to use all these tools to your advantage by advertising your autumn specials in an easy to view, effective manner. Don’t simply list them on your website but draw customers in by promoting your products on social media.
With the holiday season looming in the not-so-distant future, start your fall marketing now. If you need assistance with promoting your products and services, reach out to Busy Bee Media at (800) 690-5622.
