Marketing is one the most essential tools you can use in any line of business, including home services. Word of mouth is still an essential part of keeping businesses afloat, but many other tips can help keep your business visible.
Use Local SEO
Because potential clients most often find services through web searches, you must use local SEO. Your clients are looking for your services in the area that they’re in. They’re not going to hire someone that’s several states away.
Don’t Skip the Video
People are likelier to watch a 45-second video than read a five-minute article. You can use this to your advantage and get plenty of information to your customer base. You can also show off any special skills and let your audience get to know star employees.
Reviews Are King
Opening up your business to visible reviews can be scary, but potential customers want to see what others are saying. While five-star reviews are always beneficial, even less favorable reviews give you the opportunity to fix a problem and also show clients that you’re willing to fix mistakes.
Prioritize User-Friendly Interfaces
Most people are going to access your website on a mobile device, so it’s important that your website works well on mobile devices. Nothing will dissuade a client faster than a clunky website.
Trust the Experts
Managing your own digital marketing can be a lot of work. You already have enough to worry about every day with running your business and adding digital marketing to that can be too much. That’s why Busy Bee Media makes it easy to trust the experts to create your digital marketing strategy.
We have years of experience and know all the best tips and tricks to make sure that your business stands out from the competition. Let us evaluate your online visibility today.
