Ethical Search Engine Marketing
Search Engine Optimization. There seem to be some companies that think this is the only part of
Search Engine Marketing. On the other hand we disagree. While search engine optimization can be the biggest, and
definitely most profitable part of any search engine marketing campaign it is not the only part. Search engine
optimization is where you optimize pages on your site to fit with a specific part of your business, using specific
keywords.
For example, if you are a toy company you may have several toys that range from infants to adults. In your case,
you or your search engine optimization company may choose to optimize a page for infants, another one for the child
market and yet another for the adult market, or a specific toy or article (preferably using no more than 3-5 keywords
per page)
More about search engine optimization
- Link generation. Generating links can be very, very time consuming. What generating links will do for your web page
is give it more value in the eyes of the search engine. The more sites that are linking to you, the better your ranking.
You must ensure the sites you are linking to for the most part are related to your products or service, and the websites
you are linking to are not banned from the search engines for using black hat or search engine spam.
Think of building your links with other websites as choosing your neighbors, in most cases the better your neighbors the
better the neighborhood. You wouldn't want to be neighbors with undesirables, so why would you link your website to them?
Link generation is yet another piece of the puzzle for a successful search engine marketing campaign. NOTE: Avoid
link farms at all cost. They can hurt you more than they can help.
- Pay Per Click Advertising. This is yet another important part of your search engine marketing campaign. Pay per
click advertising can start generating potential clients/customers to your website within 5 minutes of starting your
campaign. It is also a good way to analyze and track keywords and the results you receive from them. Just setting up
a campaign is not the end, its only the tip of the iceberg. To get the most value out of your pay per click advertising
you will want to create a landing page (a page optimized for the keyword(s) you are bidding on)
more information on landing pages .
By creating the landing pages you are helping enable the success you can achieve from your pay per click campaign. The
cost you can incur by doing a pay per click campaign can sometimes be expensive at best, almost unbareable. Once you
start using landing pages as a part of your pay per click campaign you will notice your click thru ratio and in turn
conversions will increase. NOTE: Landing pages can also enhance your search engine optimization efforts
More on Pay Per Click Advertising
- Social Media. Social media has been up and coming. It would be a mistake to leave out the social media advertising
avenues available. To give you an idea of what social media is, I am sure you are familiar with myspace.com, facebook.com
and others. There are millions of users in the social networks . Like any network if you go about it wrong a bad name
can run through these networks like a wild fire, however if you do it right it can also help your business grow faster
then a wild fire.
- Original Content. We have all heard the saying and will probably continue to hear it for as long as our hearing
works, and then will still read about it….CONTENT IS KING!!. When most people are using the internet they are
using it for either pleasure, information or to purchase a product. When it comes to business the internet is like the
new yellow pages, actually it's better (cheaper, larger user base, and unlike the yellow pages, once a potential
customer gets the information they need they can choose to buy your product even if it's 3am, your business is closed
and you're sleeping). If someone is looking
for information and you don't offer the information they are looking for, you ended the buying process
(without intention) at your site and lost a potential customer to lack of content.
Content is also helpful when it comes to users finding your site. Over 90% of internet users will find a site by the
ways of a search engine. Search engines are more likely to rank your site higher if you have a lot of updated, relevant
and useful content.
Yet another great benefit of original content is for linking purposes. As mentioned above link generation plays an
important part in ethical search engine marketing. The more links you have from relevant "good neighbor" sites, the
more favorable the search engines look at your site. Having content can get your site noticed and get links pointing
to your website from other sites because they feel your content is useful to their visitors, which in turn makes their
site more valuable, and increases your visibility online.
So now you know a little more about the ethical ways to go about a search engine marketing plan. I hope this helps you
when making decisions within your search engine marketing plan.
If you have a question that we may be able to assist you with please
contact us, we will be happy to help you.
If you are looking for results based on conversions, busybeemedia.com
internet marketing solutions can help. We look forward to serving your business.